About us
2021.
Početak priče
The idea for Baby Natur was born in November 2021, together with our son Toma. With his birth came the desire to create something of our own — products that are high quality, practical, and at the same time aesthetically distinctive.
During his first months, Baby Natur was also created. While we were taking care of him, we were also laying the foundations of a brand that would reflect our love for beautiful, gentle, and functional products.
During his first months, Baby Natur was also created. While we were taking care of him, we were also laying the foundations of a brand that would reflect our love for beautiful, gentle, and functional products.
2022.
First orders
We started selling through our Instagram profile. Every message and every order was confirmation that we were creating something valuable. Small product batches quickly found their first mothers and babies.
2023.
We grow together
We realized that we were all growing — both Toma and Baby Natur. The products were improving, demand was increasing, and new ideas were emerging. The brand was becoming recognized for its quality, warmth, and a parent-focused approach.
2024.
New energy and a big step forward
With the arrival of our daughter Rita, a new brand also joined Baby Natur — Izybaby. We became the exclusive distributor of Izybaby products for the entire Croatian market. A year of major changes, new responsibilities, and a clear direction in which we want to grow.
2025.
Achievements so far and future plans
✅ 5000+ orders
✅ New webshop
✅ Expansion of the product range and introduction of new brands
✅ Preparations for international expansion
✅ Answered 450 of Toma’s “But why…?” questions while processing orders?
✅ Answered Toma’s “But why?” before he even had time to ask the next one?
✅ Drank “coffee” with Rita from her toy kitchen almost every day at 5:00 a.m.?
✅ Explained to Toma that peas are not the “enemy”?
✅ Had a Zoom meeting while Rita was sleeping in our lap?
From our own parenting chaos, we create products that make everyday family life easier and more beautiful.
We know how it feels — we are living these magical, chaotic, and funny parenting days too.
We plan to create more, do better, and grow even happier — and maybe one day we will all be a little less tired and a little more rested.
Until then, we grow happily together with you. ❤️
P.S. Dad Lovro is here too, he just doesn’t like being photographed.
The Baby Natur family
✅ New webshop
✅ Expansion of the product range and introduction of new brands
✅ Preparations for international expansion
✅ Answered 450 of Toma’s “But why…?” questions while processing orders?
✅ Answered Toma’s “But why?” before he even had time to ask the next one?
✅ Drank “coffee” with Rita from her toy kitchen almost every day at 5:00 a.m.?
✅ Explained to Toma that peas are not the “enemy”?
✅ Had a Zoom meeting while Rita was sleeping in our lap?
From our own parenting chaos, we create products that make everyday family life easier and more beautiful.
We know how it feels — we are living these magical, chaotic, and funny parenting days too.
We plan to create more, do better, and grow even happier — and maybe one day we will all be a little less tired and a little more rested.
Until then, we grow happily together with you. ❤️
P.S. Dad Lovro is here too, he just doesn’t like being photographed.
The Baby Natur family
